A Name That Signals the Future
Ferrari has never followed trends—it defines them. With LUCE, Ferrari’s first all-electric model, the marque doesn’t simply enter a new segment; it reimagines what an electric Ferrari can be. Named Luce, the Italian word for “light,” the model represents clarity, precision, and a forward-looking vision rooted firmly in Ferrari DNA.

Interior Design, Reimagined
Nowhere is LUCE’s philosophy more evident than inside the cabin. Developed in collaboration with LoveFrom, the design studio led by Sir Jony Ive and Marc Newson, the interior moves away from screen-dominated layouts and returns focus to tactility and intention. Machined aluminum controls, sculpted surfaces, and layered digital displays work together to create a cockpit that feels purposeful, refined, and unmistakably Ferrari.

Technology with Emotion
Digital interfaces are seamlessly integrated, supporting the driving experience rather than overwhelming it. Every element—down to the minimalist glass key with E-Ink technology—reflects Ferrari’s belief that innovation should enhance emotion, not replace it. LUCE proves that electrification and soul are not mutually exclusive.

A New Chapter Begins
LUCE is not about change for the sake of change. It is about preserving Ferrari’s essence—performance, beauty, and connection—while confidently stepping into the future. This is electric, the Ferrari way.

Discover More
Explore the Ferrari LUCE gallery to experience the design details up close, and stay tuned as more information and technical details are revealed in the coming months.

For inquiries or to learn more about Ferrari LUCE, contact the Ferrari South Bay sales team today. We look forward to sharing what’s next in Ferrari’s electrified future.